The London On-Water Boat Show has been renamed, rebranded and relaunched as London Yacht Show, and will take place at St Katharine Docks this May 8-12 2019.
Previously known as London On-Water Boat Show, the renamed London Yacht Show will fill the requirement for manufacturers and dealers who attract high-end net-worth customers. This unique event will deliver a great platform to showcase their models, on water, in the City of London.
Announcing the newly branded event, which will have a primary focus on luxury lifestyle, Andrew Williams, President, Maritime, Informa Global Exhibitions (IGE), said: “Since we acquired this event at the end of 2018, we have worked to understand the needs of the event’s exhibitors, and have consequently taken the decision that we needed to relaunch this event with a brand new focus on luxury lifestyle yachting and boating, complemented by luxury brands.”
Williams added: “St Katharine Docks is perfect for such an event and we will continue to work with this iconic setting which is steeped in heritage and truly unique.
“In addition, we are delighted that our new partnership with British Marine, the UK’s trade association for the leisure, superyacht and small commercial marine industry, and organisers of Southampton Boat Show, is firmly cemented and they support the relaunch of this new event.”
Commenting on the partnership, Lesley Robinson, CEO, British Marine, said: “This alliance will deepen the show’s ties to the UK yachting and boating industry and enable key partners, from yacht builders and brokers to luxury goods manufacturers, to participate in shaping the development and growth of London Yacht Show in the future.”